I am Jascha Goltermann
Working in the fields of Product Design & Branding
I help companies develop a strong design vision for their product and establish a sophisticated brand story around it
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Improving
UX & Usability
I create meaningful user experiences that are designed to be useful, usable and desirable.
I craft concepts, low & high fidelity mockups, wireframes and prototypes and apply diverse methods of ideation, exploration, research and user testing.
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Implementing
Design Systems
I have built, implemented and managed Design Systems and optimized the way entire organizations scale design.
As a result, their product teams have launched digital products and services faster and collaborated more effectively with developers and other teams.
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Applying
Design Thinking
Design Thinking is a powerful framework for addressing complex human-centred challenges.
As an XDi-certified Service Design Thinker, I employ a wide range of tools and methods to develop solutions to both design and business problems.
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Fostering
Design Culture
Design Culture is not about “making things look pretty” but rather about collaboration skills and an open mindset.
As an empathetic design leader, I am continually committed to fostering a positive design culture based on empathy, empowerment, and openness.
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Building
Brand Identity
In the world of product design, it is often overlooked that every customer-facing product needs to have a brand. The brand experience is part of the user experience.
That is why I understand product and brand as a holistic experience and develop product design, brand design and brand strategy as a hybrid skill set.
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Developing
Vision & Strategy
Developing clear vision, mission and value statements will help you focus on your ultimate goals, set priorities and make decisions that support those goals.
I complement design and branding skills with business knowledge and an entrepreneurial mindset to develop product visions and strategies that bring clarity and purpose.
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Design Operations
As part of DesignOps, I have developed strategies to improve handoff and feedback processes and enhance collaboration and coordination across teams.
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Design Leadership
I am experienced in leading with strategic intent and taking ownership of all design efforts within an organization, while connecting it to the broader design community.
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Design Management
I am experienced in managing senior designers and creating a positive work environment while increasing effectiveness and aligning design with business strategy.
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